40 Design Thinking Success Stories

I’m incredibly optimistic of the power of DT but also always on the lookout for design thinking success stories and examples. As I’ve shared my knowledge of design thinking with others, I’ve frequently been asked how often it delivers demonstrable results and how broadly it can be applied. Below is my collection of design thinking success stories that have helped reinforce my conviction that design thinking can deliver incredibly powerful results and be applicable to everyone.

Consumer Packaged Goods


Financial Services








If you’re at the beach and would rather read an actual book full of design thinking case studies, I’d recommend ‘Solving Problems with Design Thinking: Ten Stories of What Works’ by Jeanne Lietdka.

In summary, there are plenty of available and powerful design thinking success stories, that will hopefully increase your conviction in the strength of DT. I’m always on the lookout for new examples and will continue to add to this list. Please don’t hesitate to share any great examples that I’m missing and continue to check back in as this list grows in size!

Interested in expanding your design thinking mindset and skills?  Click here for my collection of design thinking tools and resources!

  1. accidentalDT- thank you for sharing so much amazing resources on your site.


  2. […] Be an Advocate for Design Thinking – Know, believe, share, and celebrate the success stories of design thinking. Here are 40 design thinking stories that will help make anyone a believer […]


  3. […] Check out my collection in the Self-Improvement section of 40 Design Thinking Success Stories! […]


  4. […] It was wonderful hearing case studies to supplement the research I’ve conducted on design thinking success stories. […]


  5. Thank you for your valuable contribution to Design Thinkers!


    1. accidentaldesignthinker June 23, 2018 at 9:50 pm

      My pleasure Denise! Thank you for your kind words and for visiting my site; it means a ton to me!


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